Simply follow the instructions on the card to download the Pooleys app for FREE from the Apps Store then enter this code into your iPad to unlock the guide for 1 year. The 1-year subscription starts from the date of activation. Pooleys have created a dedicated website at www.pooleysiplates.com with a really useful instructional video. You'll also find FAQs on pooleys.com under Pooleys iPlates in the main menu on the left-hand side.